I am Dayne Smith, trading as Flying Lizard.
I work with Business Owners, Founders, and Entrepreneurs at the point where decisions, messaging, or spend have become open to interpretation. When brand strategy is unclear, marketing works harder than it should and budget quietly leaks.
My work focuses on brand strategy only. I help business owners define the underlying brand logic that informs suppliers, systems, and decisions, before further investment is made.
For those exploring strategic support, the recommended starting point is a short Brand Strategy Insight Check.
It provides a clear snapshot of what is currently defined, and where others are left to guess, before committing time or budget to execution.